SEO for Hotels and Vacation Rentals
Boost Bookings and Revenue directly from Google with Our Expert SEO for hotels services and say goodbye to commission fees eating into your hotel’s earnings
Hotel Search Engine Optimization — Made Easy
We take the guesswork (and actual work) out of growing your hotel or vacation rental website traffic with SEO
Your Own Hotel SEO Team:
SEO for hotels and vacation rentals is a complex, multi-disciplinary marketing endeavor. That’s why we’ve assembled a dedicated team of experts with specialized skills, all working towards boosting your website’s search engine ranking.
- SEO Manager
- SEO Strategist
- WordPress Developer
- Content Writer
- Senior Content Writer
Monthly Ongoing Enhancements
Your dedicated Hotel SEO team shifts into optimization mode, generating and releasing fresh content each month to reinforce your keyword strategy while continually enhancing your hotel or vacation rental website.
Monthly Planning and Progress Updates
Each month, you’ll receive a report detailing the growth in your search engine rankings and traffic over time. Scheduled monthly calls with your dedicated Hotel SEO Manager ensure your strategy aligns with your objectives and effectively targets high-impact keywords.
Powerful, Affordable SEO Plans For Hotels and Vacation Rentals
We are committed to delivering tangible results by implementing these proven techniques to optimize every aspect of your hotel or vacation rental website
Startup Lodge
Great for newer or smaller hotels or vacational rentals that are just beginning to implement an SEO strategy for the first time.
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15 Keywords
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25 Image Alt Tags
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1 Standard Content Post ~400 words
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1 Long Content Post ~800 words
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Local Targeting
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Dedicated SEO Manager
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SEO Audit & Optimization
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Search Engine Submission
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Keyword Research & Strategy
15 Keywords
We assist in pinpointing and optimizing a diverse set of keywords to elevate your website's visibility on pertinent search engine result pages. The greater the number of targeted keywords, the broader your potential reach across search result pages
25 Image Alt Tags
We assess images on your website and incorporate Alt Tags where suitable to enhance your website's accessibility scores while uncovering additional prospects for improved keyword relevance.
1 Standard Content Post ~400 words
Monthly, we craft entirely unique content for your website, enriching it with new keywords and signaling to search engines, such as Google, that your website is under active management.
1 Long Content Post
Through the use of longer-form content, we can employ advanced keyword optimization techniques for your site, further enhancing your trust and authority with search engines such as Google.
Dedicated SEO Manager
We assign a dedicated Hotel SEO expert to your website, responsible for overseeing your entire Hotel SEO campaign. They manage strategy development and ensure effective implementation by our team of SEO specialists.
SEO Audit & Optimization
We conduct a thorough analysis of your website, pinpointing areas requiring immediate enhancement. This not only brings your site up to speed but also paves the way for more effective and enduring SEO optimizations in the future (usually valued at $499).
Search Engine Submission
We guarantee proper configuration of your website and manually submit your site to essential search engines for listing.
Keyword Research & Strategy
We collect the insights and information you provide, enabling us to conduct market analysis and pinpoint areas of opportunity that align with your website goals and business growth objectives.
Mid-sized
Ideal for mid-sized hotels pursuing substantial growth. Enhanced keyword and content strategies for wider market reach.
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30 Keywords
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100 Image Alt Tags
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2 Standard Content Post ~400 words
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3 Long Content Post ~800 words
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National Targeting
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Dedicated SEO Manager
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SEO Audit & Optimization
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Search Engine Submission
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Keyword Research & Strategy
30 Keywords
We assist in pinpointing and optimizing a diverse set of keywords to elevate your website's visibility on pertinent search engine result pages. The greater the number of targeted keywords, the broader your potential reach across search result pages
100 Image Alt Tags
We assess images on your website and incorporate Alt Tags where suitable to enhance your website's accessibility scores while uncovering additional prospects for improved keyword relevance.
2 Standard Content Post ~400 words
Monthly, we craft entirely unique content for your website, enriching it with new keywords and signaling to search engines, such as Google, that your website is under active management.
3 Long Content Post
Through the use of longer-form content, we can employ advanced keyword optimization techniques for your site, further enhancing your trust and authority with search engines such as Google.
Dedicated SEO Manager
We assign a dedicated Hotel SEO expert to your website, responsible for overseeing your entire Hotel SEO campaign. They manage strategy development and ensure effective implementation by our team of SEO specialists.
SEO Audit & Optimization
We conduct a thorough analysis of your website, pinpointing areas requiring immediate enhancement. This not only brings your site up to speed but also paves the way for more effective and enduring SEO optimizations in the future (usually valued at $499).
Search Engine Submission
We guarantee proper configuration of your website and manually submit your site to essential search engines for listing.
Keyword Research & Strategy
We collect the insights and information you provide, enabling us to conduct market analysis and pinpoint areas of opportunity that align with your website goals and business growth objectives.
Enterprise
For ambitious enterprise hotels or resorts aiming to enhance global search engine rankings across a wide spectrum of keywords.
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50 Keywords
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200 Image Alt Tags
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4 Standard Content Post ~400 words
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6 Long Content Post ~800 words
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Global Targeting
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Dedicated SEO Manager
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SEO Audit & Optimization
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Search Engine Submission
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Keyword Research & Strategy
50 Keywords
We assist in pinpointing and optimizing a diverse set of keywords to elevate your website's visibility on pertinent search engine result pages. The greater the number of targeted keywords, the broader your potential reach across search result pages
200 Image Alt Tags
We assess images on your website and incorporate Alt Tags where suitable to enhance your website's accessibility scores while uncovering additional prospects for improved keyword relevance.
4 Standard Content Post ~400 words
Monthly, we craft entirely unique content for your website, enriching it with new keywords and signaling to search engines, such as Google, that your website is under active management.
6 Long Content Post
Through the use of longer-form content, we can employ advanced keyword optimization techniques for your site, further enhancing your trust and authority with search engines such as Google.
Dedicated SEO Manager
We assign a dedicated Hotel SEO expert to your website, responsible for overseeing your entire Hotel SEO campaign. They manage strategy development and ensure effective implementation by our team of SEO specialists.
SEO Audit & Optimization
We conduct a thorough analysis of your website, pinpointing areas requiring immediate enhancement. This not only brings your site up to speed but also paves the way for more effective and enduring SEO optimizations in the future (usually valued at $499).
Search Engine Submission
We guarantee proper configuration of your website and manually submit your site to essential search engines for listing.
Keyword Research & Strategy
We collect the insights and information you provide, enabling us to conduct market analysis and pinpoint areas of opportunity that align with your website goals and business growth objectives.
Talk to a...
Hotel SEO Expert
We’ll answer your questions and share advice on best next steps to get more traffic to your hotel or vacation rental website.
Features Included in Every Hotel SEO Plan
Each Hotel SEO plan encompasses all the essentials for achieving enhanced rankings of your hotel or vacation rental on search engines, such as Google.
Initial Setup & Optimization
Onboarding
A personalized call with your SEO manager to walk you through the requirements form, enabling us to tailor the optimal Hotel SEO strategy for your needs
Sitemap Audit
We assess your robots.txt file to guarantee that all pages on your site are easily accessible for future search engine crawling.
SEO Plugin Setup
We set up and configure a cutting-edge SEO plugin, laying the foundation for continuous improvements and enhancements to your website.
404 Page
We design a 404 page for your website, ensuring that search engines handle error pages appropriately when a link cannot be resolved.
Google Search Console
We establish Search Console to secure accurate listings with Google and gain insights into your site's ranking performance over time.
Search Engine Submission
After optimizing your website for SEO, we promptly and effectively submit it directly to search engines for indexing
Keyword Research
Professionally analyzing your objectives to pinpoint the optimal keywords for targeting, driving growth in qualified and targeted traffic.
FAQ Page
We create a distinctive FAQ page on your website, with the dual purpose of enhancing the visitor experience and housing essential, keyword-rich content.
Google Analytics
We establish and customize Google Analytics on your website, providing the means to track and assess traffic and user behavior in response to SEO enhancements.
Ongoing SEO Optimization
Strategy Sessions
Two, half-hour calls each month with your SEO strategist for progress review and ongoing optimization of your SEO marketing strategy.
Page Optimization
We routinely assess vital pages on your website, and when necessary, we integrate content and keywords to enhance relevance with search engines.
Custom Content Creation
To enhance relevance, we craft entirely unique blog articles of 400+ words for your website every month.
Image Alt Tags
We assess the images on your website and include Alt Tags where suitable to enhance your website's accessibility scores and keyword relevance.
Google Search Console
We establish Search Console to secure accurate listings with Google and gain insights into your site's ranking performance over time.
3rd-Party Backlinking
We incorporate links to your site from both new and existing third-party articles. This advanced link-building approach enhances domain authority, facilitating more ambitious growth objectives. (Optional Upgrade)
Monthly Report
Receive frequent Google ranking updates to monitor your site's performance, evaluate your progress, and utilize the data for strategy adjustments as needed.
Keyword Optimization
We consistently assess the keywords you're targeting, directing our efforts where they can be most effective and efficient in driving qualified traffic growth.
Broken Link Repair
We identify and rectify any broken links present on your website to prevent search engines from mistakenly perceiving your site as unreliable or risky.
Market Targeting
Tailoring your keyword strategy based on your chosen plan, we concentrate on achieving the most significant advancements in your specific market, whether it's local, national, or global.
Google "My Business"
We optimize your website to ensure it appears correctly and engages local customers in both search results and maps.
PR Backlinking
We craft tailored press releases that include backlinks to your website. This can enhance your domain authority with Google and contribute to improved search engine rankings. (Optional Upgrade)
Ready to Get More Traffic?
Share your objectives with us, and our team of Hotel SEO experts will handle the rest.
Frequently Asked Questions
What does SEO stand for?
Search engine optimization (SEO) encompasses a range of strategies to boost your website's ranking in relevant search engine results, like Google. This work includes on-site improvements like enhancing page speed, integrating pertinent keywords into your content, and refining your sitemap. Additionally, it involves off-site efforts, such as building external backlinks to bolster your domain's authority.
What is the significance of SEO?
The greater your website's placement on search engine result pages, the higher the chances of people discovering and visiting your site. If your goal is to draw a specific audience or demographic, it's essential for your website to feature prominently in results that are pertinent to that audience. SEO stands out as one of the most vital marketing endeavors you can undertake to establish substantial, lasting growth in website traffic.
What's the process for our SEO marketing services?
Getting started is a breeze! When you purchase an SEO plan, your dedicated SEO Manager will reach out, sending you a questionnaire to better understand your business and objectives. We then create a comprehensive SEO strategy, which we'll discuss one-on-one to pinpoint the areas with the most growth potential. We invest significant time in the initial optimization of your website for SEO, followed by ongoing tactics and fresh content aligned with your SEO strategy. Every month, you'll receive a report summarizing the work done and the improvements to your rankings and traffic. We regularly review your strategy with you to ensure we're consistently maximizing your website's potential.
What is the shortest time frame available for SEO Services?
All our SEO plans come with a 3-month commitment. Unlike paid advertising, achieving genuine results through SEO requires time, but the benefits endure for an extended period. Effective SEO also demands careful attention. Unlike some digital marketing agencies, we steer clear of dubious tactics that could jeopardize your website's reputation and credibility. SEO is an investment that doesn't yield immediate results, but it does provide sustained, organic traffic growth when executed correctly.
What level of ranking enhancements can I anticipate?
It varies! The ease of ranking for keywords depends on the level of competition. We can usually ensure that your website will achieve rankings for search terms that generate substantial traffic. Your SEO Manager will conduct in-depth research to pinpoint the keywords with the most potential, and they'll offer estimated timelines for achieving those rankings.
Why should I choose Lodging Engine to help me with my SEO?
Our Hotel SEO team boasts extensive industry experience. We aim to establish enduring partnerships with clients genuinely dedicated to achieving rankings and crafting a content strategy. With us at the helm, you can relax and let us take care of everything, allowing you to concentrate on your business.
How can I gauge my website's search engine position?
Each month, you'll receive a comprehensive report on your website's SEO performance. It features a breakdown of the activities undertaken, along with data on your site's traffic and improvements in rankings for target keywords. This provides you with a simple way to continually monitor your website's performance in search engines and its traffic growth.