How do I write event and wedding pages for a hotel?
Short answer
Hotel event and wedding pages should answer the questions planners ask before they contact you: what spaces you have and their capacities for each layout, what's included in packages, price ranges or starting prices, available dates or seasons, catering and accommodation options, accessibility, parking, and how to enquire. Use real photos of each space set up for events, a clear title naming the event type and location, and a simple enquiry form or direct contact. Specific pages for weddings, meetings, and celebrations work better than one generic "events" page.
By Lodging Engine Editorial Team· Reviewed by Eric Zwanenburg· Last reviewed
One page per event type
- Weddings: ceremony and reception spaces, packages, accommodation for guests.
- Meetings and conferences: rooms, equipment, day-delegate packages.
- Private celebrations: birthdays, anniversaries, family gatherings.
What each page needs
- Spaces: name, size, capacity by layout (theatre, banquet, cocktail), natural light, outdoor options.
- Packages: what's included — and what costs extra.
- Prices: starting prices or ranges where possible; "from €X per person" with conditions.
- Availability: seasons, days of the week, minimum numbers.
- Food and drink: menus, dietary options, external caterers allowed or not.
- Accommodation: room blocks and group rates for guests.
- Practicalities: parking, accessibility, noise limits, end times.
- Enquiry path: a short form plus a named contact and phone number.
Photos
Show each space set up for events, not only empty. Google's image guidance recommends descriptive alt text and file names, and placing images near relevant text.
Titles and search
Use descriptive titles such as "Weddings at [Hotel Name], [Town] — Venue and Packages". Google recommends unique, descriptive titles for each page.
Make content trustworthy
- Real names of event coordinators.
- Genuine testimonials only with permission — never invented quotes.
- Clear terms for deposits and cancellations.
Common mistakes
- "Contact us for details" instead of capacities and prices.
- Brochures only available as PDFs.
- Stock photos of other venues.
- Long enquiry forms.
Checklist
- Separate pages per event type
- Capacities by layout for each space
- Packages and price ranges stated
- Real photos of event setups
- Short enquiry form and named contact
Sources
- Creating helpful, reliable, people-first content — Google Search Central
- Image SEO best practices — Google Search Central
- Influencing title links in Google Search — Google Search Central