What legal pages does a hotel website need?
Short answer
Most hotel websites need a privacy policy explaining how guest data is collected and used, information about cookies and how visitors can manage consent, booking terms and conditions (including cancellation and payment), and clear company or contact information. Depending on your country and markets, you may also need specific legal notices, accessibility statements, or price display rules. Requirements vary by jurisdiction and change over time, so treat this as a checklist of topics to raise with a qualified legal adviser — not as legal advice.
By Lodging Engine Editorial Team· Reviewed by Eric Zwanenburg· Last reviewed
Pages most hotels need
| Page | What it typically covers |
|---|---|
| Privacy policy | What personal data you collect (bookings, forms, analytics), why, how long you keep it, who you share it with (booking engine, payment providers), and guests' rights |
| Cookie information | Which cookies and trackers you use and how visitors can accept or refuse them |
| Booking terms | Rates, payment, deposits, cancellation, no-shows, check-in rules, minors, pets |
| Company and contact details | Legal entity name, address, registration and tax details where required |
Pages some hotels need
- Legal notice / imprint: required in some countries.
- Accessibility statement: expected or required in some markets and sectors.
- Gift voucher terms, event terms, house rules.
- Complaints and dispute information where consumer law requires it.
Keep them consistent
- Booking terms on the website should match those in your booking engine and confirmation emails.
- Your privacy policy should name the tools you actually use (analytics, booking engine, email platform).
- Update pages when you add new tools or change policies.
Practical tips
- Link legal pages in the footer of every page.
- Write in plain language where possible.
- Translate them for your main guest markets.
- Date them and keep previous versions.
Get proper advice
Templates and generators are a starting point at best. Requirements depend on where you're established, where your guests come from, and what you do with data. Ask a qualified legal adviser to review your pages.
Common mistakes
- Copied policies naming tools you don't use.
- Cancellation terms that differ between website and booking engine.
- Cookie banners that set trackers before consent where consent is required.
Checklist
- Privacy policy matches actual data use
- Cookie consent working as described
- Booking terms consistent everywhere
- Company and contact details complete
- Legal review completed and dated