Hotel Websites
What makes a hotel website fast, clear, accessible, and effective at turning visitors into direct-booking enquiries.
Hotel Websites questions
- What makes a good hotel website?A good hotel website quickly answers three guest questions — Is this the right place for me? What will my stay be like? How do I book? — and makes booking easy on any device. In practice that means fast-loading pages, especially on mobile; a booking button that's always easy to find; detailed, honest room and location information; clear policies; real photos; accessible design; and accurate measurement so you know what works. It should also be the most complete and reliable source of information about your property anywhere online.
- Why is my hotel website getting traffic but no bookings?When a hotel website gets traffic but few bookings, the problem is usually one of five things: the traffic isn't from people ready to book; visitors can't easily find availability; the mobile experience is slow or frustrating; prices or value aren't clear compared with OTAs; or the booking engine loses people along the way. Before redesigning anything, confirm the problem is real — broken cross-domain tracking often hides bookings that are actually happening. Then follow the visitor journey step by step to find where people drop off.
- How fast should a hotel website be?A hotel website should meet Google's Core Web Vitals "good" thresholds for most visitors: Largest Contentful Paint (LCP) within 2.5 seconds, Interaction to Next Paint (INP) of 200 milliseconds or less, and Cumulative Layout Shift (CLS) of 0.1 or less, measured at the 75th percentile of page loads on mobile and desktop. In practice, mobile matters most. For hotels, the biggest problems are usually oversized hero images and galleries, heavy third-party scripts, and booking widgets that shift the layout as they load.