What should be on a hotel homepage?
Short answer
A hotel homepage should tell visitors within seconds what you are, where you are, and why they'd stay — then make booking easy. Include a clear headline naming the property type and location, a visible booking or availability button (especially on mobile), real photos, a short summary of what makes the hotel distinctive, key facts such as location highlights and main amenities, links to rooms, location, and offers, trust signals like reviews and contact details, and a descriptive title. Keep it fast: large galleries and videos often slow homepages down.
By Lodging Engine Editorial Team· Reviewed by Eric Zwanenburg· Last reviewed
Above the fold
- Headline with property type and location: "Boutique hotel in Lisbon's Alfama district" beats "Welcome".
- Booking path: date picker or "Check availability" button.
- One strong, real photo — not a slow autoplay video.
Core sections
- Why stay — three to five specific reasons (location, signature experience, who you suit).
- Rooms — a brief overview with links to each room page.
- Location — neighbourhood, key distances, a link to the full location page.
- Amenities and services — what's actually available.
- Offers — current packages, linking to bookable rates.
- Reviews — genuine excerpts or a link to your review profiles (don't add self-serving review markup).
- Practical facts — check-in/out times, parking, pets, accessibility.
- Contact — phone, email, address, map.
For search engines
- A unique, descriptive title such as "[Hotel Name] – Boutique Hotel in [Area], [City]". Google recommends distinct, descriptive titles.
- One clear H1.
- Crawlable links to rooms, location, and offers.
- Structured data for the property. See what schema hotels should use.
For speed
Google's Core Web Vitals "good" targets apply here too. Homepages are often the slowest page on hotel sites because of sliders and videos. See how fast a hotel website should be.
Common mistakes
- "Welcome to our hotel" as the main headline.
- Booking button hidden in a menu on mobile.
- Image sliders with text that can't be read or indexed.
- No mention of location above the fold.
- Contact details only in a PDF or image.
Checklist
- Headline names property type and location
- Booking button visible on mobile without scrolling
- Real, current hero photo
- Links to rooms, location, and offers
- Practical facts and contact details
- Unique, descriptive title and one H1
- Core Web Vitals checked on mobile
Sources
- Influencing title links in Google Search — Google Search Central
- SEO Starter Guide: the basics — Google Search Central
- Creating helpful, reliable, people-first content — Google Search Central
- Web Vitals — web.dev (Google)