What information do answer engines need to describe my hotel accurately?
Short answer
Answer engines describe a hotel accurately when its core facts are stated clearly and consistently: your exact name and address, what type of property you are, where you are relative to places guests care about, room types and capacities, key amenities, policies such as check-in, pets, parking, and cancellation, accessibility features, and how to book. Publish these facts in plain text on your own website first, mirror them in your Google Business Profile and major listings, and keep them current. Missing facts invite guessing; conflicting facts invite errors.
By Lodging Engine Editorial Team· Reviewed by Eric Zwanenburg· Last reviewed
The core fact set
| Area | Facts to state plainly |
|---|---|
| Identity | Official name, address, phone, website, property type (hotel, B&B, aparthotel…) |
| Location | Neighbourhood, walking or driving distances to key landmarks, transport links, parking |
| Rooms | Room types, sizes, bed configurations, maximum occupancy, views, accessible rooms |
| Amenities | Pool, spa, restaurant, breakfast, Wi-Fi, air conditioning, EV charging — only what exists |
| Policies | Check-in/check-out times, children, pets, smoking, cancellation basics, deposits |
| Accessibility | Step-free access, lifts, adapted bathrooms, hearing or visual aids |
| Audience fit | Who you're ideal for — and, honestly, who you may not suit |
| Booking | How to book, payment options, contact for questions |
Where to publish them
- Your website — the most complete and authoritative source. Use the relevant pages (rooms, location, policies) and an at-a-glance summary on key pages.
- Google Business Profile — name, address, phone, website, hours, and attributes. Google says your name should match your real-world name, without added keywords.
- OTA and metasearch listings — same facts, same wording where possible.
- Structured data —
HotelorLodgingBusinessmarkup that matches the visible text.
Write facts so they can't be misread
- "12 private parking spaces, €15 per night, reservation required" — not "convenient parking".
- "8-minute walk to the old town" — not "perfectly located".
- "Dogs up to 15 kg allowed in ground-floor rooms" — not "pet-friendly".
Illustrative wording — use your hotel's real facts.
Keep them current
Assign one person to update the website, Business Profile, and listings together whenever something changes — renovations, new policies, seasonal closures. Old PDFs and forgotten pages are a common source of errors. See why AI gives wrong information about hotels.
Common mistakes
- Facts only in images, brochures, or PDF menus.
- Amenities listed that are seasonal without saying so.
- Different check-in times on the website and listings.
- Keyword-stuffed business names.
Checklist
- Every fact in the table stated on the website in plain text
- Business Profile matches the website
- Major listings match the website
- Structured data matches visible content
- Owner assigned to update all sources together
Sources
- AI features and your website — Google Search Central
- Introduction to structured data markup in Google Search — Google Search Central
- Guidelines for representing your business on Google — Google Business Profile Help
- Manage your business attributes — Google Business Profile Help