How can I get my hotel mentioned by ChatGPT?
Short answer
No one can guarantee that ChatGPT or any AI assistant will mention your hotel — anyone promising that is overselling. What you can do is improve the conditions that make accurate mentions more likely: allow the relevant search crawlers to access your site, publish clear and specific information about your property, keep your details consistent across your website and listings, and earn genuine coverage and reviews from sources travellers and AI systems already trust. Then observe how assistants describe you, and fix inaccuracies at their source.
By Lodging Engine Editorial Team· Reviewed by Eric Zwanenburg· Last reviewed
How AI assistants find hotel information
AI assistants generally combine what their models learned during training with information retrieved from the web when answering. Retrieval draws on sources such as hotel websites, booking platforms, review sites, maps, and travel publications. The exact way each assistant chooses specific hotels isn't publicly documented in detail, and answers vary between questions, users, and over time.
Step 1: Make sure you can be retrieved
OpenAI documents separate crawlers for separate purposes. OAI-SearchBot is used for ChatGPT search results — sites that block it won't be shown in ChatGPT search answers. GPTBot is about training data and is controlled independently. Check your robots.txt so you aren't unintentionally blocking search crawlers. See should hotels block AI crawlers?.
Step 2: Be specific about what makes you a good fit
Assistants answer requests like "a quiet hotel near the old town with parking, good for a couple". Help them match you by stating, in plain text:
- Your exact location and distances to key places.
- Who you're ideal for (and who you might not suit).
- Concrete amenities and policies.
- Room types and their features.
See what information answer engines need.
Step 3: Be consistent everywhere
Make sure your name, address, contact details, and key facts match across your website, Google Business Profile, OTA listings, and directories. Inconsistencies create uncertainty.
Step 4: Earn genuine mentions
Coverage in local guides, travel publications, and tourism sites, plus a steady flow of genuine reviews, builds the reputation signals that recommendation systems — and travellers — rely on. This takes time and can't be faked sustainably.
Step 5: Observe and correct
Ask assistants the kinds of questions your guests ask, record the answers and cited sources, and repeat over time. Treat results as observations, not rankings. Fix inaccurate information at its source. See measuring AI visibility.
Common mistakes
- Blocking search crawlers while trying to appear in AI search.
- Vague marketing copy with few concrete facts.
- Buying services that promise "guaranteed ChatGPT placement".
- Judging success from one or two prompts.
Checklist
- robots.txt allows the search crawlers you want
- Location, audience fit, amenities, and policies stated plainly
- Consistent details across website and listings
- Plan for earning genuine coverage and reviews
- Regular, documented observations of AI answers
Sources
- Overview of OpenAI crawlers — OpenAI
- AI features and your website — Google Search Central